The most important thing you need to do is pick a tag for your event and promote it. Without a tag, there isn't much you can do. It is essential that all attendees know the hashtag and use it. Typically, it is short and memorable, aka #IDC2013 or #SXSW. If your event is an annual event, you need to decide whether to attach the year to your tag or not.
Once you've picked the tag, you should activate tag on Tag Sleuth immediately. With an active tag archive, you can rest assured that you won't miss any social media with that tag in it.
There are lots of things you can do to promote the tag and start getting value out of it before the event:
- During registration At the conference registration process, provide a mechanism to allow the attendee to instagram that she is going to the conference.
- In communication with attendees In emails sent to attendees before the show starts, encourage them to post on social media about the conference using the tag.
- On the conference website On the conference website's session pages, encourage attendees to post what sessions they are excited about.
- Have speakers use the hashtag Your speakers are your ambassadors. Let your speakers know about the tag.