Hashtag Tracking and Analytics Blog

Introducing Tag Sleuth Alerts

Wouldn’t it be nice if you were notified when something significant happened in a social media hashtag or user that you were monitoring?  In other words, rather than having to examine an archive of posts, it would be handy if the computer did that for you.

With this in mind, we are excited to announce Tag Sleuth Alerts.  This new feature will notify you via email when something significant happens in your archive, determined by triggers that you configure.

We offer three alert triggers – more will be coming:

1. Profanity: We have a list of inappropriate language and any time a post uses one of these words, we will flag that post. We search the captions of photos (Vine, Instagram) and the text of posts (Twitter, Tumblr).   This is great for parents who want to monitors their kids social media but who don’t want to wade through every post of their son or daughter.                          

2. Word Detect: Provide us a list of words, separated by commas, and we’ll watch for those words and alert you if one is used. We search the captions of photos (Vine, Instagram) and the text of posts (Twitter, Tumblr). Let’s say you’re interested when someone tweets about a given topic or idea. This notification allows you to watch for that.                               

3. Influencer: We will alert you if a post comes in from one of your hashtags based on the number of followers that person has. By default, we set the threshold to 10,000, but you can configure it.  This is a great way to let you know if your hashtag just got picked up by, say, Oprah.

To add alerts to an active archive, click the “Off” link that appears next to your archive in the MY ARCHIVES page:


This will take you to the alerts page for that archive, where you can turn on/off different alerts and configure them.

You know that you have active alerts if the word “On” appears next to the archive.

We only send you one email a day, rolling up cumulatively all the alerts that matched your criteria.

We are really excited by this feature. It is a great example of having the computer do the work! Let us know feedback about your usage of this feature and of other alerts you’d like to see.